Audience Profile

Demographics

Age: My chosen age group are aged 15-22. I concluded this from my primary and secondary research as they showed that this was the age range that horrors were targeted at and most appeal to.

Gender: I am targeting both male and females as my research showed that horrors appeal to both gender.

Employment Status: From my primary research it has revealed that the group of people that I am aiming at are teenagers that are in the category ‘D’. This is classes as Working class, I've chosen this because my target audience are mostly students that have part-time jobs or full time that are able to afford trips to the cinema or buying DVD’s.

Psychographics

Lifestyle and Interests: My audience will be living at home as they are students, so wont pay rent or housing money which means they will have money to spend on their self. Their interest are watching films especially horror and this was concluded from my primary research.

They will be people who are open to new fresh ideas and like to try something new when it comes to films and TV. They should relate to existing horror films that makes them attracted to my product.

Personal Media Choices

My audience will enjoy an element of surprise and jumpy films that puts them on edge when watching horrors. They also like films with gore in and like unexpected plot twists that creates tension with the help of sound, they also prefer to watch films in the cinema but are unable to afford it every month due to my audience being students.